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Hybrid workspaces: When the client demands the best, the client gets Sharp/NEC

A vast iconic structure in Jubail, Saudi Arabia, is SABIC’s* first carbon-neutral building. Accommodating more than 3,600 workers and comprising multiple workspaces, a two-floor cafeteria, a mosque, and an auditorium seating 1,000 people over a land area of 66,000 sqm, the venue is breathtaking.

The client’s brief to AV consultancy MiX, was: ‘we want the best in breed’, ‘we want the best of everything,’ ‘we want the best of the technology.’

Flexibility and future proofing were central to MiX Consultancy’s AV recommendations when designing the complex AV system to meet the client’s requirements. Reliability and the highest quality performance were mandatory. MiX Consultancy standardised on display solutions from Sharp/NEC.

Sharp/NEC MultiSync® LCD displays ranging from 50-inch to 98-inch, and LED surfaces in 110-inch and 137-inch sizes feature across multiple workspaces and presentation rooms. The centrepiece is the auditorium where a magnificent 28 x 5 metre NEC FE Series LED videowall delivers the all-important wow factor.

The scope and challenges of the project are covered in detail by InAVate magazine in the case study ‘Best in Breed,’ June 2023, pp33-38.

*Saudi Arabia Basic Industries Corporation, 70% owned by Saudi Aramco.

InAVate magazine case study ‘Best in Breed’ SABIC Saudi Aramco


What makes Sharp/NEC ‘the best’?

The Sharp/NEC brand enjoys a reputation as the benchmark for quality.

NEC launched the first MultiSync® monitor back in 1985, a pioneering step forward in technology which helped to standardise the displays market. Nearly 40 years later, the MultiSync® brand continues to represent industry-leading innovation, and long-lasting quality.

Our much-valued brand reputation has been earned over decades of trusted performance. Through our products, our operations and our people, the Sharp/NEC name sets us apart from the competition offering a level of excellence where reliability and integrity are inherent.

For pro AV integrators and consultants, Sharp/NEC represents a no risk partnership. We pledge our commitment for the long-term, nurturing reciprocal relationships and keeping partners fully informed about stock availability. Our customers appreciate our sincerity and transparency, an approach which is central to our sales process.

An example of our commitment to quality is in the meticulous selection of key components. Unlike many of our competitors, Sharp/NEC chooses to use metal in preference to plastic in the construction of our large format displays and LED modules. An excellent conductor, metal is highly efficient at dissipating heat, expelling it away from heat sensitive electronic components thus enhancing the long-life performance of the product. Metal is also 100% recyclable, contributing to the circular economy.

Choosing quality is the most significant thing we can do for sustainability; the longer the life cycle, the less we consume, reducing exploitation of natural resources and limiting waste. What’s more, we offer support for the repair and refurbishment of our products, to extend the lifecycle even further. In this way we are providing the greatest possible added value whilst helping our customers to achieve their sustainability goals.

Sharp/NEC uses metal for the highest quality manufacture of its LED and LCD products

Our customised support and service packages are designed to ensure our customers enjoy the best possible performance throughout the lifetime of their product, and beyond, to ensure their investment is optimised even beyond its warranty period.

We are proud that through the combined strengths of both Sharp and NEC brands, our customers have access to the widest range of visual solutions, across multiple technologies, engineered for trusted long-life reliability.

As a quality manufacturer, we are driven to ensure our customers achieve the best possible result and positive ROI. We’re not just selling our customers a display, we are committed to ensuring that display delivers its full potential, giving peace of mind with long life fit for purpose performance.

Through two established brands, our enduring heritage makes Sharp/NEC a trusted advisor when it comes to AV solutions and services. By partnering with us, our customers experience products, solutions, and services that last.

Undisputed quality. The Best.

The Sharp/NEC DIfference: find out why partnering with us puts you in safe hands.